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When Njamito’s meal-in-a-bottle hit the shelves in the fall of 2023, it introduced Slovenia’s food scene to a new category of “fast-food,” the kind that adds organic, clean label, and traceability ingredients to the convenience.
Since then, we’ve expanded to more retailers, introduced new flavors, improved the formula, crossed borders into new markets, and even started developing a UHT version to make Njamito accessible in more countries.
Each step has taught us more about what consumers are hungry for (pun intended).
Now, the innovation continues—with a spoon this time.
Our Njamito meal-in-a-bottle is joined by Njamito oat meal: a creamy organic oat porridge packed with chewy oat grains, pea protein, and real fruit, available in three flavors: chocolate, peach, and blueberry.
After more than 100,000 bottles sold, our food development team asked: “What about people who prefer chewing? “
The result: an even more filling, spoon-friendly version of everything people already loved about Njamito. Or as the team puts it:
“After months of development, we finally created a product for everyone with teeth.”
Like our meal-in-a-bottle, Njamito oat meal responds to what today’s consumers demand: ready-to-eat, plant-based meals that are nutritious, traceable, and convenient enough to fit into busy lives.
Oat meals have grown in popularity worldwide, but ours is designed to be even more practical; no need to add water or prepare. And while porridge is often seen as breakfast, Njamito Oat Meal is versatile enough for any time of day: at work, packed in a school lunch, or on the go.
Just like our meal-in-a-bottle, the oat meal uses High Pressure Processing (HPP) instead of heat, extending shelf life while preserving nutrients, taste, and color without additives or preservatives.
We made sure the new oat meal delivers:
- 100% organic ingredients
- 20g of plant-based protein from peas and oats for lasting energy
- Rich in fiber and beta-glucans, supporting digestion, cholesterol regulation, and satiety
- Low in fat, making it light yet filling
- No artificial sweeteners or additives
- Full traceability of oats back to our own fields, where they were grown, made possible through The Origin and our Farming Software
And in line with our commitment to transparency, we’re also incorporating more LoginEKO-grown ingredients into each new variation, strengthening the link between sustainable farming and food innovation.
Njamito oat meals are now available online and on shelves at select Slovenian retailers.
As Njamito expands its product family, one thing is clear: food should be convenient, honest, and uncompromising in quality—and producers willing to innovate in this space may be shaping the next big chapter in organic convenience.
