WHY WE DO WHAT WE DO

LoginEKO, led by our founder Samo Login, represents a new model for reshaping the entire food system and is driven by an inspiring vision: to provide healthy food for everyone.

Meet Samo Login, LoginEKO’s CEO & Founder:
“Over a decade ago, I began pondering our Earth’s mistreatment and the unsustainable depletion of natural resources. Upon selling my stake in najdi.si, I realized the proceeds weren’t sufficient to address climate change. Considering that I am from Central Europe, earning the required funds was more feasible than raising money through a non-profit. So, I devised a seven-year strategy. This led to the establishment of Outfit7, renowned for its iconic “Talking Tom Cat.” Precisely seven years later, the company was sold for $1 billion. This success allowed me to pursue my original vision.”

So, in 2018, LoginEKO was established by Samo’s Login5 Foundation. And this is how it all began.

Today, we have grown into a diverse and dynamic team of more than 160 associates, and our ambition extends far beyond practical applications – it embodies a drive to redefine the very essence of how we nourish our world.

To facilitate the transition to a sustainable food system for generations to come, we will freely share all our developed knowledge, software, and tools once they are tested and proven effective. Learn more about our approach to transforming the food system in our article.

If you share our passion for pioneering change in the way we nourish the world and want to be part of this transformative journey, we invite you to explore our career opportunities. Join us in shaping a brighter and more sustainable future for all.

PARTNERSHIPS & MEMBERSHIPS