Bringing Njamito to BioSüd 2025

Last week of September took us to BioSüd 2025, one of southern Germany’s most important trade fairs for the organic sector, and a key meeting point for producers, retailers, and innovators shaping the future of organic food.

Our main goal was to present Njamito and explore how it fits into the growing landscape of organic convenience products.

Meeting organic retailers and partners

The response was encouraging. Visitors were eager to learn more not only about Njamito, but also about our organic oats, one of the key ingredients behind it.

BioSüd confirmed what we’ve been observing over the past year: there’s a clear rise in “meal-in-a-bottle” products. But there’s also a big gap — few of them are organic.

That’s exactly where Njamito stands out. Made from the oats, grown on our own organically certified fields in Serbia, Njamito represents a traceable farm-to-product story we’re proud to deliver to customers demanding transparency, quality and great taste.

Positive feedback on the new UHT formula

Alongside our meal in a bottle and the newly launched Njamito oat meal, we also presented our new UHT version of Njamito, which is currently in testing. The feedback from organic retailers and product specialists was overwhelmingly positive, especially regarding its smooth texture, balanced taste, and clean ingredient list. Many retailers and store owners expressed strong interest in offering it to their customers once it reaches the shelves.

This new version is a big step forward. While the meal-in-a-bottle category is dominated by brands like Huel and YFood, only a handful of certified organic UHT meal-in-a-bottle currently exist.  Our goal is to make Njamito among the first to make organic, plant-based convenience truly accessible, and to do it without compromising on quality.

What we took home

BioSüd gave us not only great feedback but also confidence. The enthusiasm we saw from buyers, distributors, and consumers shows there’s a real appetite for organic products that combine great taste, convenience, traceability, sustainability, and simplicity.

And that’s exactly what we’re building, from the crops in our fields to the bottles on the shelf. As we move forward with testing and preparing for the broader market rollout, we’ll keep improving Njamito based on real feedback from people who share our belief that healthy food should be both convenient and sustainable.

We have more exciting events coming up! You’ll find us next at:

• BioNord – October 12, Hamburg, Germany
• Nordic Organic Fair – November 19–20, Malmö, Sweden
• Bio Expo – November 25–27, Warsaw, Poland

If you’re attending any of these fairs, stop by to say hello. We’d love to meet you, share our story, and hear yours.