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We are still early in that journey, but we have made meaningful progress. By the end of September, our sales volume this year was 131% higher than in all of 2025, at 131,887 products sold. UHT products, which we did not sell at all last year, now make up 57% of our volume. Behind that growth are new retail partnerships, first orders, and the ongoing work of turning product availability into regular purchases.
Slovenia has given us a foundation to build on. Working with retailers including dm, SPAR and Mercator has taught us about shelf placement, visibility and how to introduce Niamito to people who may never have tried a meal in a bottle. We are taking those lessons into our international expansion.
Niamito UHT (ultra-high-temperature) has opened up more possibilities. Its longer shelf life and storage without refrigeration before opening make it easier to work with partners across borders and bring Niamito into more stores. It already accounts for 57% of this year’s sales volume, alongside chilled HPP fresh meals at 31% and oatmeal at 12%. As we phase out oatmeal, we’re focusing on building the business around our bottled meals.
Germany will be central to our next phase. We are already present in selected REWE and EDEKA stores, and we expect most of our growth in the coming months to come from expanding across several federal states. We will support that expansion with tastings and marketing that give people a chance to discover Niamito and understand where it fits into their day.
For us, getting onto a shelf is only the beginning. The real work is earning a place in someone’s routine: a convenient meal they enjoy, trust, and choose again. That is why we put as much attention into supporting our retail partners and introducing the product as we do into opening new doors.
We will enter additional European markets before the end of this year, with broader expansion planned for 2027. Our ambition is to finish 2026 with more than five times last year’s unit sales – an ambitious next step that will depend on building demand alongside distribution.
We are also starting direct online sales. This gives us another way to make Niamito accessible and, just as importantly, to build a community around it. We want to hear how people use our meals, what they enjoy, and what they would like us to improve. Retail will remain our main sales channel, with direct sales helping us develop closer relationships with our customers.
Through it all, our connection to LoginEKO’s organic farming remains central. We use oats from our own organic fields, and the QR code on our packaging lets people explore the origins of their meal. As we bring Niamito to more of Europe, we want that connection, from the field to an everyday meal, to grow with us.
