Njamito Is Now Niamito: A New Name, A New Look, New Products, Same Honest Principles

Same delicious taste, same simple, organic ingredients, just a new name—one that rolls right off the tongue, no matter where in the world you’re drinking it from.

As Njamito became a loved product in Slovenia, with our international ambitions, it became clear that our name and visual identity needed to grow with it. 

The new name, Niamito, is easier to pronounce across languages, a small change with a big role in helping the brand travel beyond borders. The refreshed visual identity supports this step forward with a bolder, more colorful design that stands out on the shelf and clearly differentiates each flavour, while reflecting what’s always been inside: honest food made for real life.

This rebrand marks an important step in scaling the product and preparing it for new markets. If you’re curious about what scaling really means for a food product like ours, read more about it in this article.

While the name and look have evolved, the foundations remain unchanged:

• Plant-based 
• Clean label 
• 100% organic ingredients
• Full traceability, from field to bottle, right on the sleeve 

Every product is still made with ingredients you can recognise and pronounce, including oats, sunflower, and flax that can be traced all the way back to the fields where they were grown—a core principle we’re committed to preserving as we scale.

As you’re reading this, the first Niamito Meal in a Bottle and Niamito Oatmeal products are already filling up shelves, bringing familiar flavors to taste buds across Slovenia. And this is just the beginning.

With a new name, a refreshed design, and the same uncompromising approach to quality, we’re ready to take our next steps, soon reaching beyond Slovenia and into new markets where simple, organic, ready-to-eat meals are in demand.