How Far Back Can a QR Code Go?

Uroš Križman
Uroš KrižmanThe Origin

Discover how our solutions reveal the exact fields your food’s ingredients came from, with detailed crop history and farm activity all in one place.

the origin qr

You grab a bottle of Njamito, scan the QR code from The Origin, and think, “Cool, now I know where this came from.” But what does that really mean? How deep can traceability actually go?

Let’s take a closer look at what happens behind the scenes and how far you can dive into the story of your food, beyond just the country of origin.

One ingredient, the entire story: LoginEKO oats in Njamito

One of the main ingredients in our first end-consumer product, Njamito, is our very own LoginEKO oats. When you scan the QR code and select oats from the ingredient list, you don’t just get a vague label.

Instead, you unlock an entire world of ingredient origin details:

  • Full ingredient specifications: The exact variety of oats, quality metrics, and information about the specific fields where the oats were sown and harvested.
  • Production processes: Each step the oats went through, from sowing, fertilizing, harvesting, to cleaning and storage.
  • Machines and equipment: The specific machinery used in cultivation and post-harvest processes.
  • Lot and batch information: Traceability for the exact batch of oats used, meaning you see details for that specific lot.
  • Certifications and quality checks: Validations that guarantee the oats meet strict organic standards.

 logineko oat harvest
LoginEKO gluten-free organic oat harvest

And now, you can see exactly which fields the oats in your bottle of Njamito came from.

New feature: A direct link to the field in our Farming Software

Our newest feature ensures that from the ingredient page, a simple click takes you directly to the very field of oats in our Farming Software. This feature is for the true data nerds (we see you) who want to dive as deep as possible.

You’ll discover the full journey of oats, from Njamito all the way to the fields in our Farming Software.

Inside the Farming Software, you’ll find an extensive and detailed view of that specific field’s history and activity, including:

  • Material usage: What inputs or treatments were applied.
  • Machinery metrics: Which vehicles and implements worked the field, when, how long, how much fuel they used, and additional operational details like RPMs. You can also see maps showing how much crop was produced in different parts of the field.
  • Area coverage and dates: How large the plot is and the exact timeline of operations.
  • Drone images and scouting reports: High-resolution aerial views and detailed crop health scouting notes.
  • Weather and soil data: Contextual environmental info impacting crop growth.
  • Harvest details: Yield metrics, moisture levels, and grain quality.

Seeing the effort behind every crop

This means that when you trace your Njamito oats, you’re not just looking at a label; you’re walking through the entire growing season, operation by operation, decision by decision.

You see the effort, care, and precision that went into growing your food, directly from the farm’s digital records.

“This transparency isn’t just a nice feature, it’s a promise. A promise that you can trust what’s inside your product because you have access to the full story, all the way back to the field.”

logineko farming software

Why does this matter?

For consumers: It means making truly informed choices, beyond marketing claims and vague origin labels.

For producers: It’s a way to showcase the quality and care in every step of their process.

For the food system: It’s a step toward full accountability and sustainability, driving better practices across the board.

Next time you pick up Njamito or any product with The Origin QR code, remember, it’s not just a scan; it’s a portal. A portal that can take you deep into the story of your food, right down to the very fields that nurtured the ingredients.

PARTNERSHIPS & MEMBERSHIPS

Knowledge
Base

How to Harvest Organic Flax: Risks, Setups, and Lessons Learned

September 19, 2025

Flax harvest is tricky but rewarding. See how we time harvest, adjust combine setups, and manage risks for yield and seed quality.

Read article

Strengthening Legume Networks with BELIS

September 16, 2025

We presented our plant-based sustainable farming model at the BELIS meeting in Novi Sad, joining more than 60 researchers from 17 EU countries.

Read article

How to Harvest Peas for Quality and Yield

August 18, 2025

Discover our practical tips for a successful organic pea harvest. Learn when to start, how to set combines, and manage residues for better quality and higher yields.

Read article