Scaling Njamito: Meal-in-a-Bottle Meets the Market
March 13, 2025Idealism met reality as we launched our meal-in-a-bottle, Njamito. After 100.000 bottles sold, here’s what we learned about organic food and market adaptation.
Read articleWe attended BioNord in Hamburg, a leading trade fair for the organic sector, exploring new opportunities and introducing Njamito to a broader audience.
Last week, we had the opportunity to attend BioNord in Hamburg, one of the leading trade fairs in the organic sector.
Now in its 20th year, BioNord is a key event for northern Germany’s organic industry, providing a platform for quality-driven retailers, organic gastronomy, and natural product experts to connect and exchange ideas.
At the event, we explored opportunities to present our first organic meal in a bottle—Njamito—to a broader audience. Additionally, we explored innovative products, engaged with industry professionals, and gained valuable feedback on our food traceability solutions.
The event provided a unique opportunity to strengthen relationships and discuss the future of food production with like-minded peers as we work on bringing Njamito to international consumers, including in markets such as Austria, Germany and Switzerland.
As always, we’re excited to integrate what we’ve learned and apply it to our ongoing commitment to organic farming and sustainable food production.
Idealism met reality as we launched our meal-in-a-bottle, Njamito. After 100.000 bottles sold, here’s what we learned about organic food and market adaptation.
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